How does it all begin? Color? Design detail that catches your eye? A touch to a fabric? There are so many inspirations that help with the creative process. Color from a vintage car, hearing a trend from Paris, witnessing the Aurora Borealis-these speak to creative souls. For this process, it was the Aurora Borealis and a combination of reflective performance details. It starts with an idea and works its way to fabric and then to styling, lab tests, costs, PLM package, fits, grading, production and finally delivery. The style in the store making its way to the consumer. It all starts from an “Idea”.